The Americas Lodging Investment Summit (ALIS) is not only a premier event for hospitality leaders but also a platform addressing pressing societal issues. One of the significant highlights of this year’s summit, scheduled for January 28-30 in Los Angeles, is the eighth annual Hospitality Heroes Reception hosted by Shatterproof. This nonprofit organization is dedicated to reforming the healthcare system to ensure individuals struggling with addiction receive high-quality, science-based treatment. This collaboration exemplifies how the hospitality industry can engage with and contribute to broader social responsibilities.
During the gathering, the spotlight will shine on Amanda Hite, the president and CEO of STR, who will be celebrated for her leadership and dedication to Shatterproof’s mission. Additionally, the event will honor hospitality companies that have taken significant strides in advocating for addiction awareness and support. This recognition highlights the industry’s role in not only managing business interests but also addressing critical health challenges faced by many employees within the sector.
Integral to this year’s programming is a panel discussion featuring prominent figures such as Amanda Hite, Gary Mendell (founder and CEO of Shatterproof), and CEOs from leading hotel brands like Wyndham and Hyatt. This discussion is poised to address the pressing issues of addiction, delving into its implications for the workforce in hospitality. This type of dialogue is essential in reducing stigma around addiction, fostering an environment where recovery and support are prioritized.
Shatterproof’s Mission and Achievements
Since its formation in 2013, Shatterproof has made remarkable strides in enhancing the quality and accessibility of addiction treatment across the United States. The organization actively combats stigma surrounding addiction and provides invaluable resources regarding prevention and recovery. The Hospitality Heroes Reception has successfully raised over $5 million, illustrating the generosity and commitment of the hospitality industry to tackle this critical public health crisis.
Northstar Travel Group’s Role
The collaboration between Shatterproof and Northstar Travel Group further underscores the hospitality sector’s commitment to addressing addiction. Northstar, the parent company of ALIS organizer BHN Group, plans to utilize its vast network to spread education and resources surrounding addiction over the ensuing year. Their initiatives will include vital information on topics like the dangers of fentanyl and alcohol use disorder, promoting an informed workforce that is better equipped to handle these challenges.
As the ALIS event unfolds, the focus on addiction within the hospitality sector serves both as an opportunity for education and a call to action. The dedication exhibited by both Shatterproof and the involved hospitality leaders illustrates the significant role that industries can play in addressing societal issues. The collective efforts demonstrated during this summit hold the promise of cultivating a more supportive environment for those impacted by addiction, reinforcing that health and wellness within a workforce are indispensable to sustained success in the hospitality industry.
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