In an ambitious stride towards redefining hospitality, Sam Nazarian, the chairman and CEO of SBE, has partnered with renowned life coach and author Tony Robbins to unveil a groundbreaking concept: The Estate. This new hotel brand seeks to transform how we perceive wellness and longevity through a unique blend of luxury lodging and comprehensive health-focused services. By delving into this innovative venture, Nazarian and Robbins aim to spearhead a movement that prioritizes preventative medicine—paving the way for a lifestyle that not only enhances well-being but also prolongs it.
At the core of The Estate’s philosophy is a collaboration with Fountain Life, an organization co-founded by Robbins that specializes in advanced health diagnostics and disease prevention. Fountain Life operates cutting-edge centers across Florida, Texas, and New York, offering an impressive array of services such as full-body MRI scans, AI-driven coronary CT imaging, genomic testing, and comprehensive blood analysis. These sophisticated medical procedures establish a framework for individuals to take charge of their health, thus aligning perfectly with The Estate’s mission of fostering longevity and wellness in its guests.
The synergy between luxury accommodation and high-end medical services is not merely an added feature; it is the foundation of The Estate’s identity. Guests will not only indulge in opulent surroundings but also have the opportunity to significantly enhance their health profiles during their stays. Such an integrated approach marks a forward-thinking shift in the hospitality industry, positioning The Estate as a veritable sanctuary for healthy living.
Looking ahead, The Estate is set to embark on an extensive expansion plan, with aspirations to launch 15 hotels and residences alongside 10 urban preventative-medicine centers by 2030. The first four hotels are projected to open their doors in 2026 in picturesque locations including St. Kitts, the United Kingdom, northern Italy, and Montreux, Switzerland. Further plans include establishments in the lively Miami area and the Gulf Cooperation Council—which could potentially tap into a lucrative market of wellness-oriented travelers from all over the region.
Los Angeles is poised to witness the inauguration of The Estate’s first longevity center within Century Plaza, heralding a new standard in health-oriented living spaces. With its forward-leaning approach, the brand aims to emerge as the largest network of resorts and residential projects committed to longevity, appealing to a growing demographic that prioritizes health as a critical component of their lifestyle.
Strategic Partnerships and a Vision for Holistic Health
To augment its offerings, The Estate plans to collaborate with the prestigious Swiss medi-spa brand Clinique La Prairie, which will enable the introduction of premium wellness services in select cities. The partnership not only enhances The Estate’s appeal but cements its commitment to being at the intersection of luxury and health.
The burgeoning project benefits from significant backing, including a recent equity stake from Grammy-winning artist Marc Anthony and the expertise of business titan Richard Attias. These endorsements not only elevate the brand’s profile but also signify a deep-rooted commitment to transforming the landscape of wellness tourism.
The Estate represents more than a hotel brand; it is an ambitious initiative poised to redefine how we think about health, wellbeing, and lifestyle integration. Through strategic partnerships, cutting-edge medical services, and a commitment to preventative health, Nazarian and Robbins are setting a new standard for luxury hospitality that champions longevity.
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