In a move that redefines convenience in the spirits sector, Flaviar has announced the launch of “Champions of Bourbon,” a subscription service that caters to bourbon enthusiasts. This innovative offering coincides with Bourbon Heritage Month, a period dedicated to celebrating the rich history and cultural significance of bourbon in the United States. For just $49.99 a month, subscribers will receive handpicked selections of some of the finest bourbons available, directly delivered to their homes. This initiative represents not only Flaviar’s commitment to quality but also its understanding of the bourbon market’s dynamic landscape.
What sets the Champions of Bourbon subscription apart is its rigorous selection criteria. Flaviar ensures that only bourbons with distinguished accolades are included in each month’s offerings. Specifically, only those bourbons that have earned gold medals at respected competitions, such as the San Francisco World Spirits Competition, or have received ratings of 90 or higher from esteemed publications like Whiskey Advocate and Wine Enthusiast will qualify. This meticulous curation process signals to both neophytes and seasoned aficionados that their monthly shipment will contain only the best of the best in terms of taste, quality, and craftsmanship.
The inaugural bottle of this exciting subscription is Wilderness Trail Kentucky Wheated Bourbon, a spirit that recently garnered Double Gold at the 2023 NY International Spirits Competition. This choice not only highlights Flaviar’s expertise in selecting award-winning products but also sets a promising standard for future selections. For subscribers, this means embarking on a monthly journey to explore exceptional and often elusive bottles, elevating their bourbon experiences significantly.
Bourbon’s rise in the cocktail scene is undeniable, with classic drinks like the Old Fashioned and Mint Julep enjoying renewed interest across the nation. According to findings from Globe Newswire, this trend is resulting in a robust growth trajectory for the bourbon market, driven by a cocktail culture that craves authenticity and quality. As the demand for exceptional bourbon continues to flourish, Flaviar’s Champions of Bourbon service strategically taps into this momentum, providing aficionados with varieties they might struggle to find locally.
Unlike other subscription services that deliver spirits indiscriminately, Champions of Bourbon focuses solely on showcasing the best of what the bourbon world has to offer. By meeting the ever-growing appetite for curated liquor experiences, Flaviar positions itself at the forefront of this thriving niche.
In addition to offering monthly bottles, the subscription includes an entry into Flaviar’s loyalty program, which rewards subscribers with points that can be redeemed for exclusive merchandise, free shipping, and additional spirits. This feature not only fosters customer loyalty but also builds a community among bourbon lovers, creating opportunities for further exploration within the rich tapestry of bourbon culture.
To make the launch of Champions of Bourbon even more enticing, Flaviar is running a special promotion for new subscribers. Throughout September, those who sign up will have the chance to win a beautifully crafted home bar stand, complete with luxurious crystal and copper barware. This initiative showcases Flaviar’s commitment to enhancing the bourbon experience beyond mere consumption, reminding us that bourbon tasting can also be a celebration of lifestyle and craftsmanship.
Grisa Soba, co-founder of Flaviar, highlights their ambition with the Champions of Bourbon offering: to provide a fresh and engaging way for bourbon lovers to connect with the spirits they cherish. After years in the industry, Soba and his team recognized a gap in the market for an elevated bourbon experience, tailored specifically for dedicated enthusiasts.
Champions of Bourbon isn’t just about delivering bottles; it’s about cultivating a rich, educational journey for subscribers eager to dive deeper into the world of bourbon. By bringing the finest selections directly to those with a passion for the spirit, Flaviar aims to foster a more vibrant bourbon culture and inject new life into how we perceive, enjoy, and appreciate this iconic American drink.
The Champions of Bourbon subscription model stands as a beacon for quality, community, and celebration in the bourbon space. As the popularity of bourbon continues to soar, Flaviar’s innovative service could very well be a game-changer for both new and seasoned drinkers looking to indulge in their passion for this classic spirit.
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