The essence of mezcal is intertwined with the culture and history of Mexico, reflecting generations of tradition and mastery in its production. Amidst this rich backdrop lies the inspiring tale of Isabel Santiago, a trailblazer in the mezcal industry from Santiago Matatlán, Oaxaca. Growing up surrounded by fields of agave—plants essential for crafting mezcal—Isabel’s family legacy stretches back to her great-grandfather, Valente Santiago, who toiled on an agave plantation. This lineage, passed down through generations, has equipped Isabel with invaluable expertise and a deep appreciation for the craft.
Isabel’s determination and passion for mezcal drove her to become the first woman in her family to take on the role of a maestra mezcalera. “My father’s belief in my potential shattered the glass ceilings imposed by machismo,” she reflects. This family dynamic not only signifies a personal triumph for Isabel but also represents a broader shift towards gender equality in industries traditionally dominated by men. Her journey illustrates that with courage and barriers to overcome, women can excel in any field.
The story of ZOMOZ Mezcal began to unfold when Diego de la Vega entered the picture. After earning a law degree and transforming his life in Los Angeles, he found himself yearning for the flavors of his childhood, particularly the rich taste of authentic mezcal. Unable to find a spirit that resonated with his standards, Diego sought to forge a new path. His quest led him to the Santiago family, where he was captivated by Isabel’s artisanal skills and knowledge.
Diego, fueled by a vision to celebrate Mexican culture, united with Isabel and a group of fellow Mexican nationals and first-generation Americans to cultivate a brand that honors their shared heritage. The name ZOMOZ, an alternate spelling of “somos,” meaning “we are,” embodies a collective identity. “We are not just a brand; we represent the heart of Mexico,” Diego asserts, positioning ZOMOZ not merely as another spirit in the market, but as a reflection of family and culture.
At the core of ZOMOZ Mezcal’s ethos lies a commitment to authenticity and quality. The agave espadín, which thrives on the Santiago family plantation, is not just any agave; it is cultivated with precision and patience for over seven years, emphasizing sustainability and respect for natural resources. The traditional methods utilized in roasting agave, where local wood is slowly used in conical pits for an extended timeframe, mirrors the dedication to craft inherent in each bottle.
The processes employed by Isabel and her team are reminiscent of ancient practices but are refined to ensure consistency and excellence. The cooked agave is crushed using a traditional stone tahona, a symbol of a steadfast heritage, ensuring that every step pays homage to the art of mezcal-making. Following fermentation in pine wood tanks and a meticulous distillation process, ZOMOZ emerges, distinguished by its smooth profile and genuine flavor, relevant not just in Mexico but also in the global spirits market.
What sets ZOMOZ apart in an increasingly saturated market is its grassroots approach to branding. With an emphasis on cultural pride over celebrity endorsements, Diego champions the narrative that their brand’s essence lies in its legacy and the people behind it. “Our culture is the celebrity,” he once expressed. This perspective situates ZOMOZ as a beacon of Mexican identity, celebrating the immigrant experience and the decades of labor that have intricately crafted the art of mezcal-making.
The accolades ZOMOZ has received, including several prestigious awards in the spirits industry, highlight that a focus on quality and cultural integrity resonates with consumers. Diego articulates this vision: “We want to reshape consumer perceptions of mezcal as something accessible, smooth, and representative of the Mexico we hold dear.”
The power of ZOMOZ extends beyond the spirit itself; it encompasses a community bound by tradition and collaboration. The team behind ZOMOZ, including Isabel, Diego, and others like Marlene Avitia and Eloy Cantu, represents diverse backgrounds but is united in their goal of preserving and sharing rich Mexican culture through mezcal.
In an era often characterized by trends, ZOMOZ stands firmly grounded in authenticity and consequence, embodying a Mexican Renaissance where creativity, tradition, and sustainability converge. As the world increasingly recognizes and celebrates Mexican culture, ZOMOZ remains committed not just to the craft of mezcal-making but to celebrating the stories of countless hands that contribute to this heritage.
Through the journey of ZOMOZ Mezcal, we are reminded that behind every sip is a story—of family, culture, and an unwavering commitment to excellence that transcends borders.
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