In the dynamic world of spirits, the New York World Spirits Competition (NYWSC) serves as a prestigious barometer of excellence, illuminating hidden gems in an industry brimming with options. Recently, the newest contender to shine brightly among prior titans emerged from this year’s tasting: Lasso Motel’s 18-Year-Old American Straight Whiskey. Launched just last month, this whiskey not only captured the Best In Show award but also stirred intrigue thanks to its atypical profile. This article delves into the elements that contributed to its acclaim, its unique production details, and the broader implications for the whiskey market.
What makes Lasso Motel’s award-winning whiskey stand apart is not merely its age—18 years—but its unusual mashbill composed of 99% corn and just 1% malted barley. This proportion is significantly skewed compared to traditional bourbons, which can sometimes feature a larger proportion of grains, including rye. Sourced from MGP in Indiana and aged exclusively in previously used bourbon barrels, this whiskey cannot be classified under bourbon regulations. Normally, the strict requirements surrounding bourbon aging can lead to overly woody flavors in whiskeys aged for extensive periods. However, the unconventional choice to forgo new barrels allowed this whiskey to mature gracefully, showcasing a smoothness that belies its 120 proof strength.
One sip of Lasso Motel’s release introduces the drinker to a masterclass in richness. The sensory journey begins with a nose enveloped in luscious caramel aromas, which seamlessly sets the stage for the tasting experience. As the whiskey coats the palate, the anticipated explosion of flavors unfolds—a sequence of toffee and maple syrup washes over, reminiscent of indulgent desserts. The finish lingers long and elegantly, presenting notes of dried stone fruit finished with a sprinkle of brown sugar. This combination not only positions it as a versatile sipper but also as a quintessential dessert dram. Notably, even spirits connoisseurs, such as Aaron Goldfarb, expressed surprise at the whiskey’s ability to stand head and shoulders above its competitors in a judgment filled with globally-recognized brands.
For Lasso Motel, securing the Best In Show title at the NYWSC is far more than a trophy; it serves as a strategic launchpad into the highly competitive whiskey market. With plans to distribute its offerings across Texas and Florida, alongside nationwide shipping options via Seelbach’s, the recognition could turbocharge its ascent among whiskey enthusiasts and casual drinkers alike. Its suite of cask-finished whiskies, numbering 13 in total, suggests a commitment to innovation and quality—elements crucial for captivating a discerning clientele.
Lasso Motel’s entry into the market signifies not just the arrival of a new whiskey but potentially a fresh perspective on American straight whiskey itself. As the brand gains traction with its lineup, including the award-winning 18-Year-Old whiskey priced at $130, it prompts a re-evaluation of what consumers expect from premium spirits. The marriage of high quality with unique production techniques illustrates a growing trend toward diversification in the spirits landscape. Ultimately, whether or not Lasso Motel can maintain its momentum remains to be seen. However, its innovative endeavor may very well inspire a new wave of craftsmanship and creativity in the evolving narrative of American whiskey, promising a bright future for both the brand and its aficionados.
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