The Hilton Milwaukee, formerly known as the Hilton Milwaukee City Center, is on the brink of a significant transformation with a $40 million renovation project. This iconic establishment, which first opened its doors in 1928 as the Schroeder Hotel, has played a vital role in Milwaukee’s hospitality scene for nearly a century. The decision to shorten its name signals a new era for the hotel, aiming to modernize while still honoring its historical roots.
The renovation focuses on enhancing the 554 guestrooms within the hotel’s historic footprint. Notably, 175 rooms located in a separate tower will be removed from inventory, a strategic move by the hotel’s owner, Marcus Hotels & Resorts. This decision reflects a careful consideration of market demands and projected occupancy trends, emphasizing a commitment to sustainability and quality over quantity in guest accommodations. The revamped rooms are set to embrace a blend of 1920s charm with contemporary design, harmonizing warm color schemes, elegant wood and gold accents, and modern furnishings to create an inviting atmosphere.
Beyond aesthetics, the renovation includes vital upgrades to modern amenities. Enhanced HVAC systems will ensure a comfortable stay, while the introduction of motion-sensor lighting presents a modern, eco-friendly solution for energy efficiency. Each remodeled bathroom will feature high-end Kohler fixtures, ensuring that guests experience luxury while also appreciating thoughtful design. These updates underline the hotel’s commitment to providing a superior guest experience.
Revitalizing Event Spaces
The hotel’s extensive meeting and event facilities, which span over 34,000 square feet, will receive a comprehensive refresh as well. This includes updating audiovisual equipment and modernizing venues while maintaining historical features such as chandeliers and antique mirrors. By blending the old with the new, the Hilton Milwaukee aims to create versatile spaces that cater to a myriad of events, from corporate meetings to weddings.
Preserving Art Deco Heritage
A defining characteristic of the Hilton Milwaukee is its stunning art deco lobby, which will maintain its charm during the renovation. The lobby’s marble pillars, geometric motifs, and the original stone and metal fireplace capture a bygone era while serving as a warm welcome for guests today. This thoughtful preservation approach reinforces the hotel’s status as a member of the Historic Hotels of America since 2011.
The $40 million renovation of the Hilton Milwaukee is not merely an upgrade; it is a careful curation of history and modernity. By respecting the hotel’s rich legacy while infusing it with contemporary elements, this project positions the Hilton Milwaukee to attract both new and returning visitors. As the renovation nears completion, the hotel stands as a testament to the beauty of adaptive reuse, continuing to serve Milwaukee with renewed vigor and style.
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