As the holiday season approaches, excitement fills the air for travelers eagerly anticipating their time away from home. According to projections by the American Automobile Association (AAA), this year is poised to break previous holiday travel records set in 2019. From December 21 to January 1, AAA estimates that approximately 119.3 million individuals will embark on journeys of 50 miles or greater, surpassing the 2019 benchmark by a narrow margin of 64,000 travelers. In comparison to last year, this represents a significant increase of 3 million holiday travelers, reflecting a robust desire for in-person connections after the challenges of recent years.
The overwhelming majority of holiday travelers—around 90%, or roughly 107 million people—are expected to hit the roads, maintaining a steadfast preference for car travel. This figure is just shy of the 2019 high of 108 million but marks a notable rise of 2.5 million compared to the previous year. The appeal of road trips during the holiday season likely stems from the flexibility they offer, allowing families and friends to travel at their convenience. Moreover, the sense of safety and comfort associated with personal vehicles has made car travel even more appealing in the wake of the pandemic.
Rising Costs and Air Travel Trends
As travelers prepare their itineraries, many will face rising costs in air travel. AAA reports that around 7.85 million people are projected to fly this holiday season, setting a new record, up from last year’s figure of 7.5 million. However, the cost of flying has also escalated, with domestic flight prices averaging $830—an increase of 4%—and international tickets averaging $1,630, which marks a staggering 13% rise. This price hike may potentially alter travel plans for some, but the desire to reunite with loved ones appears to be a significant driving force behind the uptick in airport traffic.
In addition to road and air travel, a noticeable increase in other travel modes, such as bus, train, and cruise, has been recorded. Approximately 4.47 million people are expected to utilize these alternatives this year, an impressive 10% growth from last year. Notably, domestic cruise bookings have surged by 37%, suggesting a resurgence in the cruise industry as travelers seek new experiences on the open seas. This shift showcases a diversification in travel preferences, as consumers rediscover various means to create holiday memories.
Warm-weather destinations remain highly favored as travelers look to escape the winter chill. According to AAA booking data, the most sought-after domestic locations include Orlando, Fort Lauderdale, and Miami, while international hot spots such as Punta Cana and Cancun lead the pack. These locations not only offer pleasant climates but also a variety of entertainment options to cater to families, couples, and solo travelers alike. As Stacey Barber, vice president of AAA Travel, aptly noted, the holiday season is a precious time for creating lasting memories with loved ones, highlighting the profound role travel plays in forging these connections.
The 2023 holiday season is shaping up to be a pivotal moment for the travel industry. With an increase in both the number of travelers and the diversity of travel options, this year’s holidays promise to be both memorable and transformative for those embarking on their journeys.
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