Hurtigruten Revitalizes Incentive Program for Travel Advisors

Hurtigruten, the esteemed Norwegian cruise line renowned for its spectacular coastal voyages, has revived its enticing “Sell Three, Sail Free” incentive program aimed at travel advisors. This initiative, designed to boost sales while rewarding advisors, is back and will remain in effect until April 30. Under this program, travel professionals who successfully book three eligible itineraries that are fully paid and scheduled to depart by December 31 will earn a complimentary cruise for themselves and a guest. This campaign not only enhances the appeal of Hurtigruten’s offerings but also fosters stronger relationships between the cruise line and travel advisors.

To take advantage of this promotion, travel advisors must register the three itineraries they have sold to qualify for the free cruise. Registration requires careful attention to detail, as advisors must complete a specific form at the appropriate time: either once all three bookings have sailed or when they are within 30 days of departure. Moreover, the desired complimentary cruise must occur within 120 days of the request. This structured eligibility criterion ensures that only those who are actively engaged in promoting and selling Hurtigruten’s products benefit from this incentive.

Specific requirements govern the types of bookings that count toward the promotion. Travel advisors must sell double-occupancy cabins on full voyages, or alternatively, a combination of single-occupancy cabins or double-occupancy cabins on shorter voyages, with each cruise being six days or longer. The itineraries included in this promotion span some of Hurtigruten’s most iconic routes, including the Original Coastal Express, Svalbard Line, North Cape Line, and themed voyages such as “Follow the Lights” and “Astronomy Voyage.” Such a wide array of options allows travel advisors to cater to diverse client interests while maximizing engagement with Hurtigruten’s offerings.

It’s essential for advisors to note the stipulations surrounding eligible bookings—they must be fully paid, with group, interline, and agent rates barred from contributing to the incentive. This ensures that the promotion targets bookings that generate substantial revenue for the cruise line. Additionally, the complimentary cruise awarded through this initiative must be a half voyage on the Original Coastal Express, North Cape Line, or Svalbard Line, with a completion deadline of the end of 2025. Such time constraints encourage advisors to act swiftly, enhancing customer service while incentivizing quick bookings.

Hurtigruten’s “Sell Three, Sail Free” program is a strategic initiative that provides travel advisors with an attractive opportunity to increase their sales while earning personal rewards. By offering a diverse range of itineraries and clearly outlined eligibility criteria, Hurtigruten not only incentivizes advisors but also enriches the travel experience for their clients. This campaign reflects the cruise line’s understanding of the essential role that travel professionals play in driving sales, ensuring mutual benefits for both the cruise line and its partners. This initiative is a fortuitous way to navigate the competitive travel landscape while strengthening business relationships.

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