Azamara Cruises is stepping up its game in 2023 with an innovative training and incentive initiative aimed at empowering travel advisors. This program is not just a fleeting promotional gimmick; it embodies Azamara’s commitment to fostering strong relationships with the advisors who play a pivotal role in the cruise industry’s success. By participating in this program, advisors can enhance their professional standing while simultaneously increasing their earning potential. The highlights include the chance to earn bonus commissions on bookings made in 2025, which offers a compelling reason for advisors to engage with Azamara and prioritize its offerings.
To qualify for these enticing bonuses, advisors must complete the Azamara World Academy training and secure an Azamara Cruises Expert certificate by the October 31 deadline. Upon achievement of this certificate, advisors can capitalize on bonus commissions—earning $200 for every new booking made in Europe within 30 days and $100 for non-European bookings. This tiered incentive structure is particularly appealing, allowing advisors to earn up to eight bonuses, thereby significantly boosting their income as they promote Azamara’s offerings. However, it is essential for advisors to ensure that their clients make full deposits by November 30 for eligibility, fostering a proactive approach to booking.
In addition to enhancing advisory earnings, Azamara is also making waves in the travel world by announcing 77 new European itineraries for the summer of 2026. The addition of five first-time ports is particularly noteworthy, expanding Azamara’s reach and attractiveness as a cruise line. Destinations like Sarande in Albania and Fredericia in Denmark promise to offer travelers novel experiences and unique cultural encounters, tapping into the rising trend of experiential travel. Notably, the line is also incorporating innovative pre- and post-cruise land programs that cater to the growing demand for integrated travel experiences.
Among the highlights is a captivating three-night program in Iceland that immerses guests in the natural beauty of the region, featuring stunning landmarks such as the Gullfoss Waterfall and the UNESCO-listed Thingvellir National Park. Furthermore, Azamara acknowledges the allure of history by introducing another program focusing on ancient civilizations, one that takes guests through the fascinating contours of Egypt and Greece. These immersive excursions not only enrich the travel experience but also present advisors with compelling sales narratives to share with their clients, positioning Azamara as the conduit for remarkable adventures.
To further engage travel advisors, Azamara is incorporating additional fun incentives, such as a drawing for Azamara-branded sneakers for those who successfully sell a Europe cruise for 2025. This clever marketing tactic employs gamification to create excitement while strengthening advisors’ connection with the brand. Furthermore, offering double group amenity points for new affinity groups allows advisors to cater to niche markets, ultimately enhancing their portfolio of products.
It is critical for travel advisors to stay updated and leverage these offerings to maximize their profitability and client satisfaction. As Azamara positions itself as a leader in immersive travel experiences, travel advisors have a significant opportunity to capitalize on these updates, ensuring they remain a trusted resource for travelers seeking unique and memorable vacations. With a strategic blend of training rewards and innovative itineraries, Azamara Cruises is creating a solid foundation for success in the competitive cruise industry.
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